Perfume School

Unisex Perfume – Why Gender-Neutral Fragrances Are the Future
Perfume has long been divided into "women's" and "men's". But that division is disappearing – and for good reason. Unisex perfumes are growing fast and represent something important: that fragrance has no gender. What is a unisex perfume? A unisex perfume – also called a gender-neutral fragrance – is designed to sit beautifully regardless of who wears it. It's not about removing everything perceived as "feminine" or "masculine", but about balancing notes in a way that's universally appealing. In practice: a unisex perfume can have floral notes (traditionally "feminine") combined... Read more...
How to Apply Perfume Correctly – And Make It Last Longer
You've invested in a great perfume – but it only lasts a couple of hours? Chances are it's about how you apply it, not the quality of the perfume. Here are the tricks that actually make a difference. Apply on pulse points Pulse points are the spots where blood pulses closest to the skin and heat is at its highest. That warmth helps the perfume "bloom" and project outward. The most important ones are: The hollow of the neck Inside the wrists Behind the ears Inside the elbows Behind the... Read more...
The Best Perfumes for Summer – Fresh Scents for Warm Days
Summer calls for a fragrance that handles the heat, doesn't overwhelm and gives you a feeling of freedom. Here are our best perfumes for the summer months – and why they work when the temperature rises. Perfume behaves differently in the heat. The alcohol evaporates faster, the scent projects more and your skin pores open up – making you absorb and emit the fragrance more intensely. That's why a heavy, spicy winter fragrance can feel overpowering on a warm summer day. What you're looking for in summer is usually: citrus,... Read more...
EDP vs EDT – What You Should Know Before Buying Perfume
EDP or EDT – it's one of the most common questions we get. And it's actually an important difference that affects how your perfume sits, how long it lasts and how strong it feels. When you shop for perfume you often come across the abbreviations EDT and EDP. Most people know it's about concentration, but what does it actually mean in practice – and which should you choose? What do EDT and EDP mean? EDT – Eau de Toilette typically contains 5–15% perfume oil dissolved in alcohol. It's a lighter,... Read more...