The most common question we get is why a scent feels strong for ten minutes and then seems to be gone. The answer is rarely that the perfume is weak. It is usually three other things: where you spray, what you spray on, and that your own nose stops registering the scent long before those around you do.
1. Your nose is fooling you.
Olfactory adaptation, aka "noseblind": the brain filters out constant smells within a few minutes. The fact that you can't smell your perfume doesn't mean it's gone – ask someone entering the room. Stop re-spraying. Nine times out of ten, you are already wearing enough.
2. Dry skin doesn't hold scent.
Scent molecules bind to fat. Spray on moisturized skin right after a shower, or apply an unscented lotion first. The difference is actually quite significant.
”Never rub perfume into your wrists. You crush the top notes and jump straight to the base.”
3. The right points, not more points.
Two sprays on the neck, one on the chest under your shirt, one on the nape of your neck if you have long hair. Clothes hold scent longer than skin – but test on a seam first if the fabric is light-colored. Then again, you can always go for 20+ sprays too, that's completely fine ;)
4. Then there is the concentration.
This is the only point you can't train your way out of. An eau de parfum (usually) lasts longer than an eau de toilette, and a base of vanilla, woods, and ambroxan lasts longer than a pure citrus. All of our scents are eau de parfum.
